Unauthorized Social Media Posting of Residents Without Consent
Summary
The facility failed to protect residents’ rights to privacy and confidentiality when a CNA recorded and posted multiple videos of two residents on a personal social media account without consent. One resident, R7, who had central cord syndrome of the cervical spinal cord, CHF, quadriplegia, anxiety, major depressive disorder, and benign prostatic hyperplasia, was shown in a TikTok video collage wearing a gown and being lifted by a mechanical lift, in the washroom performing personal hygiene, in his room in a wheelchair organizing personal items, and engaging in ball activities. Another clip showed a resident in a gown holding a rosary and a death notice with a picture of a female, and the final clip displayed an “In Loving Memory” card with R7’s date of birth, date of death, and the funeral home name. The video ended with the social media site name and the CNA’s username. The Administrator confirmed that the residents in the video were R7 and R8, that the CNA had been employed at the facility until shortly before the survey, and that no permission had been obtained from R7, R8, or R7’s family to take or post any videos or pictures. Record review showed that R7’s Audio, Video and Photographic Release Form, signed by his POA, specifically directed the facility not to use his name or photograph within the facility in certain circumstances and not to release his name or photograph outside the facility without specific written authorization. Progress notes documented that R7 was on hospice care, nearing end of life, and later expired, with subsequent removal by a funeral home. R8’s EMR contained no written consents for photography, video recording, or social media posting, and the facility was unable to provide any audio, video, or photographic consent for R8. The DON stated that sharing resident videos was wrong and violated the facility’s social media policy and HIPAA, and the Activity Director stated she had never obtained written consents for R7 or R8 and that employees were not allowed to post residents on personal social media. The facility’s Social Media Use Policy prohibited taking, keeping, or distributing unauthorized photographs or recordings of residents or their private space without written consent and barred transmitting resident-related images that could violate privacy or confidentiality, which was not followed in this case.
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